The Tread Lightly Award - leisure market
The green debate continues to be one of the most important issues to affect the travel industry in 2008; since 14 November 2007 Eurostar journeys are carbon-neutral, and we are continually working on our 10-point plan to reduce our carbon footprint further.
This category is open to all our third parties within the Leisure market. Tell us how you have focused on being greener and how you have promoted a greener Eurostar in your marketing campaigns.
How to nominate
Entrants are free to nominate on behalf of their company. You should be able to demonstrate how your innovative approach to promoting Eurostar as the greener option to our destinations has been effective. How did you convey this message?
Judging criteria
- Demonstrates a commitment to a greener approach
- Embeds the principals of Tread Lightly into their everyday lives.
- Shows a clear environmental commitment across their company.
- Creative ideas for communicating Eurostar’s Tread Lightly messages
- Were the ideas innovative and different?
- Were the methods of communication effective?
- Have they been successful in driving change?
- Demonstrates clearly how their influence has led others to embrace being ‘greener’.
Your entry
- What green initiatives have you implemented to encourage greener living within your company?
- How have you actively promoted Eurostar as a greener option to obtain results?
- What is your company doing to encourage the reduction of carbon emissions amongst the travelling public?
- What different communication methods have you used to convey the Tread Lightly messages?
- Is there any other information you think the judges should know?