Best Overseas Campaign Award
Over the last 18 months our partners and operators have come up with some truly ingenious initiatives for marketing Eurostar internationally, and now’s the time to decide which was the most successful. This category is open to all Rail partners, Eurostar distributors, GSAs and Inbound Tour Operators who can detail how they have supported Eurostar in an overseas marketing campaign in the last 18 months.
How to nominate
Entrants are free to nominate on behalf of their company. Each nominee should be able to demonstrate what they made of an opportunity for both Eurostar and their own business; what did you do to go that extra step and make the promotion a real success?
Judging criteria
- Demonstrates creativity in communicating the campaign
- Is the idea innovative?
- Is this idea likely to attract new customers?
- Is the message relevant to the market?
- Demonstrates measures of success
- Did the campaign get good exposure?
- Was there good attendance?
- Did it drive incremental revenue?
- Commitment to Eurostar
- Did the campaign get good exposure?
- Was there good attendance?
- Did it drive incremental revenue?
- Does the campaign demonstrate a proactive approach to raising Eurostar awareness?
Your entry
Entries should be about a marketing campaign, successful tour, package offer or an incentive that was formalised around Eurostar.
- Describe the details of your promotion or campaign.
- What was it called?
- How was it implemented?
- Who was it aimed at?
- How many people/agents did this promotion reach?
- What kind of response did you get?
- Describe the methods of communication used for your campaign. Remember the judges are looking for interesting methods and originality.
- What did you learn from the campaign that would help you next time?
- Is there any other information to support your submission which you think the judges should know about?