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Best International Partner Award

International markets are of key importance to Eurostar and a great deal of our success can be put down to the hard work and dedication of our overseas partners. This award is open to all of Eurostar’s partners who work with us in overseas markets and are able to demonstrate how they ensure that Eurostar is differentiated in a competitive travel market.

How to nominate

Our overseas partners are free to nominate on behalf of their company.

Judging criteria

  • Demonstrates clearly how they promote Eurostar
    • Have they used effective communication channels?
    • How have they tailored Eurostar to differing regions and cultures?
  • Demonstrates how they position Eurostar as unique within a crowded marketplace
    • How have they capitalised on unique events/ideas to develop opportunities?
  • Demonstrates measures of success (can be specified areas or overall)

Your entry

We are looking for an exciting and innovative way in which the partner company has put Eurostar on the map and increased awareness and sales.

  1. Describe the methods of communication used to promote Eurostar within your markets. Remember the judges are looking for interesting methods and originality.
  2. Demonstrate how you have identified and maximised new business opportunities in your markets.
  3. What selling tips have you used to influence that final decision to travel by Eurostar?
  4. What messages do you use to convey the product benefits and brand values of Eurostar?
  5. Is there any other information to support your submission which you think the judges should know about?

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